I have chosen Bombay Bicycle Club, due to the fact that they are a current up and coming indie band which I enjoy. I chose the song Cancel on Me because it is one of my favourite songs by them and I feel as if I can do it justice in a sense of making a promotional video. The band itself are from Crouch End in London, it consists of lead singer and guitarist Jack Steadman, Jamie MacColl, Suren de Saram and Ed Nash. Formerly called 'The Canals' Bombay Bicycle Club rose to fame after winning the competition 'Channel 4's Road to V' by which winning meant the band opening the 2006 V festival. After leaving school in 2008 the band concentrated mainly on their music and realeased debut album 'I Had The Blues And I Shook Them Loose' in 2009 followed by second album 'Flaws' in 2010. In terms of target audience the band will appeal to the younger sector of the market mainly due to the nature of their indie rock ganre that is very popular with the younger generation who are in nowadays terms the biggest followers of the indie scene. Since the rise of indie rock in the 80s it has become very popular and in many cases pushed into the mainstream making many of todays big indie bands popular chart hitters. Bombay Bicycle Club are exactly this with their last album 'Flaws' reaching 8 in the overall UK chart 38 places higher than their previous album, showing an obvious rise in popularity. For these reasons I feel that they would appeal to a large audience, espcially the younger section of the market that are the main consumers of this genre of music. Therefore due to its current popularity I have chosen this band and song as I think I will be able to pull it off effectively.
You need more information into your target audience Anthony, Who are they and how are they best catered for? make use of the uses and gratifications theory in explaining how you will appeal to them.
ReplyDeleteokay thanks I will include that now.
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